Rusto Coffee咖啡包裝設(shè)計(jì)

設(shè)計(jì)：Forma Station

插畫(huà)家：尼古拉·博揚(yáng)諾夫

項(xiàng)目類(lèi)型：生產(chǎn)

客戶：Rusto咖啡

地點(diǎn)：俄羅斯圣彼得堡

包裝內(nèi)容：咖啡

包裝基材/材料：塑料

印刷工藝：柔印

任務(wù)：我們被要求為俄羅斯市場(chǎng)的高價(jià)部分的一系列咖啡做包裝設(shè)計(jì)。我們決定擴(kuò)大我們的任務(wù)，更新品牌的身份，重新設(shè)計(jì)標(biāo)志。

解決辦法：首先，我們對(duì)各種咖啡的發(fā)源地進(jìn)行了深入的研究。因此，我們?cè)诓鍒D中使用了象征意義的國(guó)家元素-動(dòng)物、植物、傳統(tǒng)、建筑等。

例如，我們使用尼亞拉山為埃塞俄比亞，麥德林的花卉節(jié)為哥倫比亞。我們?yōu)榘臀髅枥L了圖坎火山，為危地馬拉描繪了一只鸚鵡。我們還對(duì)咖啡進(jìn)行了顏色編碼，以區(qū)分不同類(lèi)型的咖啡。顏色代碼在徽標(biāo)和包裝的兩側(cè)。對(duì)于標(biāo)志，我們使用了一個(gè)簡(jiǎn)單的粗體字體，完成了一個(gè)精致的咖啡杯符號(hào)頂部。因此，它變得更加引人注目和可讀性。

結(jié)果：我們以一種協(xié)作的方式與魯斯托的老板合作，以獲得最終的結(jié)果。總之，我們使用明亮的顏色和插圖，這是主要的，以增加咖啡的能見(jiàn)度在貨架上。通過(guò)這種方式，我們成功地使魯斯托成為一個(gè)成熟而現(xiàn)代的品牌，與它的競(jìng)爭(zhēng)對(duì)手相比。

Design: Forma Station

Illustrator: Nikolay Boyanov

Project Type: Produced

Client: Rusto Coffee

Location: Saint Petersburg, Russia

Packaging Contents: Coffee

Packaging Substrate / Materials: Plastic

Printing Process: Flexography

The task: We were approached to make the package design for a series of coffees in the upper price segment for the Russian market. We decided to broaden our task and update the identity of the brand redesigning the logo too.

The Solution: First of all we researched thoroughly every country where the various coffees originated from. As a result we used symbolic for the countries elements in the illustrations – animals, plants, traditions, buildings etc.

For example we used the Mountain Nyala for Ethiopia, Medellin’s Flower Festival for Colombia. We depicted the Toucan for Brazil and a volcano and a parrot for Guatemala. We also color coded the coffees in order to differentiate between the various types. The color code is in the logo and the sides of the package. For the logo we used a simple bold font completed with a delicate coffee cup symbol on top. Consequently it became more noticeable and readable.

The result: We worked in a collaborative way with Rusto’s owner to get to the final result. Overall we used bright colors and illustrations that are predominant in order to increase the coffee’s visibility on the shelf. This way we managed to make Rusto an accomplished and modern brand that stands compared to it’s competition.